Mobile Traffic Platforms

Many options means more stability for an affiliate marketer. From the offer end, I always seek at least one backup in case the offer I’m running gets scrubbed. A similar offer on the same network is good, but rotating two or three copies of an offer spread over several networks is even better. You may have to contend with different payouts and different network policies, but at least you can usually take off for a day or a weekend without worrying that you’ll be pouring traffic down an empty hole just because you hit some magic threshold and got switched off.

The great thing about mobile PPC is that you can use the same idea on the traffic end of your campaign. With dozens of different competing platforms, scaling a campaign can be as easy as replicating it on more traffic sources. This tactic has the benefit of increasing the traffic you drive to your offers and hopefully it also insulates your campaign from the worst of the various glitches and “speed bumps” a traffic source can inflict. This works for ordinary, non-mobile PPC campaigns as well, but the search engines and other traffic platforms have had years to grow and evolve (some would say ‘mutate’) to the point where you can rarely count on a successful AdWords campaign working well on Bing without a major overhaul.

But where are all these new, relatively undifferentiated mobile traffic platforms? And what, really, are the important differences between them? Here is a list in no particular order. At first it will be just a series of links, but over time I’ll identify each with it’s own posts and share what I’ve learned about them all. This is a great spot for those community-minded readers out there to join in and share their experiences.